Tuesday, April 7, 2009

Forget the Peanuts and Crackerjack!

We're very excited to announce that through our partnership with Appalachian Power Park, home of the West Virginia Power baseball team, during the 2009 season, the Kid's Eat Free program will feature Buzz Buttered Steaks. If you're not familiar with the program, at every Monday home game, kids under 12 receive a voucher for a free meal at the park. This year the meal consists of a Buzz Buttered Steak sandwich, potato chips and a drink. Monday home games during the season fall on April 13, May 18, June 1st & 15th, July 6th & 27th, August 17th, 24th & 31st and the season finale on September 7th. And for all you fans who aren't under 12, Buzz Buttered Steaks will be available at each concession stand all year long. So get out and enjoy the games!

Also, while you're there, notice our sign on the centerfield wall. Each time a Power player hits the sign with a batted ball, Buzz Food Service employees will donate $25 to charity, and allow the player to choose where it goes! Buzz Buttered Bucks, Bats and Balls for a good cause!

Thursday, March 26, 2009

Let's Go KROGERing!

Great news, everyone. As of this week, you can find Buzz Buttered Steaks in each of the 45 Kroger stores in the state of West Virginia. This is hopefully the first step in establishing a wider reach for the product and if all goes well in the WV stores, the product might again be available in stores throughout southern Virginia, where we know we still have a lot of fans. Thanks for your business!

Tuesday, February 3, 2009

Who IS that handsome couple?

I've gotten a lot of questions about the photograph on the back of the box. No, it's not the infamous meat thieves from the tale on the box, it's actually a picture of my Dad, Dick Gould Jr. and his mother, Gladys Brewer Gould, or 'Peg'. The picture was taken in 1968, shortly after my Dad, his Dad and two partners bought Hy-Grade Sales and renamed it Buzz Products, Inc., after the company's signature product. Dad was 24 years old at the time. In any case, although the photo is not dated, we don't need an archaeologist to figure out when it was taken. If Dad hadn't grown his signature mustache yet, then it's an OLD picture.

In the coming weeks and months, I'll shed more light on Dad, Granddad and their invaluable partners, Jim Sturm and Mike Spadafora.

What's That I Hear?

In another exciting milestone, Buzz Buttered Steaks aren't just back in your local grocery stores, they're back on your radio! If you haven't heard them yet, as of February 1st, we're running spots on 107.3 KAZ announcing that Buzz Buttered Steaks are back in stores, just like you remember them. Many thanks to the fine folks at WV Radio for their help. If you're heard the ads, please let us know what you think. If you haven't heard them, turn the dial to 107 and you won't have to wait long.

Sunday, January 25, 2009

The Greatest Tate in the Union

One of the most enjoyable aspects of reintroducing Buzz Buttered Steaks has been reconnecting with customers from years ago. One of those people, and another person to whom we owe a debt of gratitude, is Don Tate, businessman extraordinaire from here in the Kanawha Valley. Don co-founded, owns and operates most of the Fas-Chek Supermarkets here in the state as well several Save-A-Lot Food Stores. On top of that, he finds time to own two car dealerships and to support his beloved University of Charleston Golden Eagles, among many other good causes.

Don Tate and his stores sold many, many cases of Buzz Buttered Steaks over the years and they were as sad as anyone when they were no longer available. Today, we're very proud to say that with Don's help, Buzz Buttered Steaks are once again available in Fas-Chek stores everywhere. Thanks a million, Don!

Wednesday, January 21, 2009

The Great Steak Caper of '76

"The legend around Buzz Buttered Steaks grew even wider in 1976 when thieves stole a Buzz truck containing more than six tons of the popular product. By the time a multi-state manhunt ended, more thana dozen well-fed accomplices were charged with distributing stolen goods. As publicity around the case grew, Buzz Buttered Steaks experienced record sales and the rest, as they say, is history."

The quick summary above is printed on the back of our brand new retail boxes, and may have as much to do with the popularity of Buzz Buttered Steaks as the quality of the product itself. I get asked about this part of the product's history all the time, by young people who want to know if it's true, or by older folks who swear they remember every detail. I always let people know that it absolutely happened, although if the entire truth were told, the thieves who stole the truck were probably didn't set out to enter the steak business. They were running a stolen car ring and, for whatever reason, were looking for a refrigerated truck. Only after they got the truck all the way to Parkersburg, WV did they realize that the contents of the truck could be awfully valuable. (Sort of like snatching a purse and finding the crown jewels inside. :)) As the story goes, they quickly scrambled to rent some cold storage space and recruited a group of friends to try and sell the product door-to-door. This turned out not to be the smartest plan, but as my Dad used to say, "That's why they were criminals." Anyway, I'll revisit this story another time with more details and perhaps some outside perspective.

Tuesday, January 20, 2009

May the Forth Be With You.

I couldn't get too far into this story about the revival of Buzz Buttered Steaks without thanking a special group of people who are probably unknown to most grocery shoppers. As interest in Buzz Buttered Steaks grew over the past couple of years, and we became tempted by the idea that there really is still a place for this product in the market, we realized that to bring them back would require a huge investment of resources, time and energy. While we had spent the last six years being literally BEGGED to bring the product back, some of us wondered if that was just a devoted (crazed?) minority or if a significant number of people really did want Buzz Buttered Steaks to be part of their lives again.

We wanted a way to test the market and find out. To our rescue came Charles "Charlie" Forth, owner of Forth's Foods. Mr. Forth owns and operates a number of Food Fair stores around the state and operates a good-sized warehouse in Huntington, WV that services those stores and a number of other independent grocers. Mr. Forth and his staff, including Meat Manager Mike Mazzone, President Tim Forth and Pat Wray, agreed to take our product on without a retail box. We shipped them the product in bulk 'foodservice' boxes (like a restaurant would use) and their deli managers in each store 'tray-packed' them in foam trays with a plastic wrap.

From March to December in 2008, Food Fair stores sold more than 13,000 pounds of Buzz Buttered Steaks and we had all the confidence we needed. Today, Buzz Buttered Steaks are available in every Food Fair in WV and if you find a store that doesn't have them, kindly ask the meat manager and he should be able to get them for your next visit.

Monday, January 19, 2009

Welcome to the Buzz Buttered Blog!

Hello Folks,

Welcome to the first ever blog dedicated exclusively to Buzz Buttered Steaks! If you've found this site while dreaming about and searching for your favorite childhood (or adulthood) snack, then you're in the right place. If you've never heard of a Buzz Buttered Steak, then these pages can help you learn a thing or two about one of Appalachia's favorite meals.


To give you a brief preview, Buzz Buttered Steaks are a West Virginia delicacy made from pure beef and real butter. They've been around for more than 50 years and have quite an interesting history, which can and will be shared, in pieces, here on this blog. The most exciting news of all, is that after six years of being 'off the market', Buzz Buttered Steaks are once again available to the public in retail grocery stores! It's been a fun journey back to the marketplace and I'll use these pages to tell you how and why it happened, as well as, most importantly, Where To Buy Buzz Buttered Steaks. Thanks for visiting.